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  • What is the corporate user portrait? Why do user portrait analysis need? What is the function?

    Along with the application of big data, enterprise user portrait is increasingly valued by enterprises. Compared with traditional offline member management, questionnaire surveys, and shopping basket analysis, for the first time, big data allows enterprises to conveniently obtain more extensive user feedback information through the Internet, providing an adequate data foundation for further accurately and quickly analyzing important business information such as user behavioral habits and consumption habits. Today we will talk about what the corporate user portrait is? Why do user portrait analysis need? What is the function?
    enterprise user portrait
    enterprise user portrait

    What is the corporate user portrait?

    Corporate user portrait refers to a portrait composed of corporate users who use B-end products or services that combine corporate attribute characteristics and multiple role attribute characteristics within the enterprise, which is a digital modeling of real corporate users. By collecting enterprise and role information, summarizing and refining characteristics, and building a labeled enterprise user model.

    For example: “Female, white-collar worker, 25-30 years old, 170CM tall, salary of 15,000-20,000, 211 university, working as a product manager, living in Wangjing, Beijing, unmarried, has a boyfriend, likes reading, has a mortgage, likes Starbucks, and often works overtime.” This series of descriptions is a typical case of user portraits. If we describe it in one sentence, that is, user information is labeled.

    The content contained in user portraits is not completely fixed, and the characteristics of concern vary depending on the industry and product. For most Internet companies, user profiles will contain population attributes and behavioral characteristics. Population attributes mainly refer to the user’s age, gender, province and city, education level, marriage status, childbirth status, industry and occupation where he works, etc. Behavioral characteristics mainly include indicators such as activity and loyalty. In addition to the above common features, user portraits extracted from different types of websites have their own focus.

    enterprise user portrait
    enterprise user portrait

    What is the role of an enterprise in conducting user portrait analysis?

    1. Corporate user portraits are convenient and precise marketing:

    Accurate direct mail, SMS, App message push, personalized advertising, etc.

    This is the most familiar usage in the operation process of enterprise. From extensive to refined, it cuts the user group into a finer granularity, supplemented by means of text messages, WeChat, emails, telephones, activities, etc., and drives care, recovery, and incentives.

    2. Corporate user portraits are convenient for risk control:

    User risk preferences, credit information, etc.

    Draw corresponding features and portraits for different user groups. It helps to understand the risk preferences, fraud probability, normal repayment probability, etc. of different user groups.

    3. Corporate user portraits are convenient for user research:

    Guide product optimization, and even achieve private customization of product functions.

    Analyze and study users’ investment habits and trading information, guide companies to optimize products, and customize products’ private functions according to different user groups. For example, securities companies can design different product types and investment varieties for different user groups based on user investment preferences and combinations with product characteristics, and guide users to pay attention to and purchase products.

    4. Corporate user portraits are convenient for personalized services:

    Personalized recommendations, personalized searches, etc.

    Business personnel can filter users at will through existing tags or custom tags, and import them for secondary processing.

    5. Corporate user portraits facilitate business decision-making:

    Ranking statistics, regional analysis, industry trends, competitive product analysis, etc.

    Based on user profile information, enterprises discover the advantages and disadvantages of the company’s business based on user distribution, competitive product analysis, regional analysis, investment popularity and other diversified statistical and analysis information, and help enterprises make relevant business decisions.

    For more information about corporate user portraits, please contact Shanghai Lanchang Information Technology Customer Service

    More related corporate user portrait articles:

    用戶畫像案例:用戶畫像如何應用?

    企業用戶畫像:企業如何獲得精準的企業用戶畫像方法

    About Us:

    Infocode Lanchang Information Technology Co., Ltd. has successfully provided high-quality services to many Fortune 500 companies and other famous brands, and is your reliable Internet development supplier.

    Service customers in large and medium-sized cities and regions such as Beijing, Shanghai, Hangzhou, Shenzhen, Guangzhou, Tianjin, Qingdao, Nanjing, Ningbo, Suzhou, Wuxi, Xiamen, Chongqing, Xi’an, etc. Provide you with: H5 development, mini program development, H5 outsourcing, WeChat Development, H5 Mall Development, Mini Program Mall Development, Website Development Outsourcing, H5 Game Development, Mini Program Development Outsourcing, Mini Program Design, APP Development Outsourcing, UI Design, SEO Optimization, SEO Outsourcing, Video Post-Production and other high-quality services

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